A new study of social attitudes has found that the next generation of women believe that cosmetic surgery is a part of everyday life.

The research was carried out on behalf of the Girl Guides to mark their centenary. It is the first significant survey of girls’ social attitudes, with more than a thousand 7 to 21-year-old girls and women questioned about their body image, health and family life.

The study found that 46% of girls aged 11 to 16, and 50% of girls aged 16 to 21 would consider cosmetic surgery to make themselves thinner or prettier. The prevalence of cosmetic operations among celebrities and television shows such as 10 Years Younger are thought to be changing attitudes.

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