Cosmetic surgery trends 2014

Date posted: 01 March, 2015
Posted by: JC
cosmetic-female


Recent statistics released by the British Association of Aesthetic Plastic Surgeons (BAAPS) show a more dramatic shift in cosmetic surgery trends than there has been in recent years; both in the number of procedures being performed, and the nature of the procedures. These figures are shown below.


MEN & WOMEN COMBINED
The top ten surgical procedures for men & women for 2014 (total 45,406 – a fall of 9%)
In order of popularity:

 

Breast augmentation:                

8,619 – down 23% from last year

Blepharoplasty (eyelids):           

7,752 – down 1%

Face/Neck Lift:                          

6,402 – up 1%

Breast Reduction:                      

5,528 – up 1%

Liposuction:                              

4,627 – up 7% (Rose to 5th place from 6th)

Rhinoplasty:                              

3,690– down 24% (Dropped to 6th from 5th)

Fat Transfer:                              

3,155 – down 4% (Increased to 7th from 8th)

Abdominoplasty:                          

2,713 – down 20%  (Dropped to 8th from 7th)

Browlift:                                       

1,978 – down 7%

Otoplasty (ear correction):            

942 – down 20%


WOMEN ONLY
The top ten surgical procedures for women in 2014 (41,364 total – a fall of 9% from 2013)
Women had 91% of all cosmetic procedures in 2014.
2014 figures for women in order of popularity:


Breast augmentation:                       

8,609 – down 20% from last year

Blepharoplasty (eyelid ops):             

6,903 – static

Face/Neck Lift:                                

6,075 – up 1%
Breast Reduction:                            

4,823 – up 3%

Liposuction:                                     

4,138 – up 10%  (Up to 5th from 6th place in 2013)

Rhinoplasty:                                    

2,977 – down 20%  (Down to 6th place from 5th)

Fat Transfer:                                   

2,914 – down 4%  (Up to 7th from 8th place in 2013)

Abdominoplasty:                             

2,608 – down 20%  (Dropped to 8th place from 7th in 2013)

Brow lifts                                         

1,836 – down 5%

Otoplasty (ear correction):                  

481 – down 25%


MEN ONLY
The top ten surgical procedures for men in 2014 (4,042 total. A fall of 15% from 2013)
Men had 9% of all cosmetic procedures in 2014.
2014 figures for men in order of popularity:


Blepharoplasty (eyelid ops)             

849 – down 4% from last year (Up to 1st place from 2nd)

Rhinoplasty:                                   

713 – down 30% (Down to 2nd place from 1st in 2013)

Breast Reduction:                           

705 – down 10%

Liposuction:                                    

489 – down 10%

Otoplasty (ear correction):               

461 – down 15%

Face/Neck Lift:                                

327 – down 10%

Fat Transfer                                    

241 – down 9%

Brow lifts                                        

142 – down 19%

Abdominoplasty:                               

105 – down 15%

Breast augmentation:                      

Static


According to the survey, the total number of cosmetic procedures has decreased by 9% between 2013 and 2014. Surgeons have attributed this to a change in the consciousness of the public, and say that people are taking a more careful and measured approach to plastic surgery than they were previously. The decline is, they say, welcome for that reason.


A public attitude that has been deemed by BAAPS as ‘tweaked, not tucked’ saw the rise of subtler cosmetic treatments in 2014. Anti-ageing, and arguably more subtle treatments, like blepharoplasty, facelift surgery and facial fat transfer remained largely unchanged between the two years, but demand for more ‘obvious’ aesthetic procedures like tummy tucks and nose jobs dropped dramatically.


Breast augmentation saw the most dramatic decline, with requests falling by 23% between 2013 and 2014 – although it remained the most popular cosmetic surgery overall nonetheless. There was an incline in the number of requests for breast reduction, and while this was a modest 3%, the experts at BAAPS cited this as being to do with the increasing scarcity of breast reductions performed on the National Health Service.


Women still made up the vast majority of cosmetic surgery patients (91%), although the numbers for women undergoing surgery overall declined by 9%. And despite the fact that male cosmetic surgery has become a lot more popular in the past decade, between 2013 and 2014, aesthetic treatments for men overall fell by 15%.


Experts at BAAPs say the numbers now reflect a more stable time for cosmetic surgery and are more representative of the industry as a whole. They attribute the inflated figures in 2013 as a post-austerity boom but are pleased that the figures have fallen to those more in line with previous years. They say that prospective patients realising that cosmetic surgery is not a ‘quick fix’ can only be a good thing, and will reduce the number of patients who are dissatisfied with their results or wish they had not undergone surgery.


The president of BAAPS, said:


“The difference between 2013 and 2014 may seem surprising, but the dramatic double-digit rise last year was very clearly a post-austerity ‘boom’, and figures are simply now returning to a more rational level. It might seem counter-intuitive that as plastic surgeons we could possibly welcome such a change, but we are pleased that the public are now so much more thoughtful, cautious and educated in their approach to cosmetic surgery.”


On the nature of the more subtle surgery, he added:


“Aesthetic preferences naturally evolve over time – 2014 saw men sporting bushy beards and women bushy eyebrows, as well as a number of ‘enhanced’ celebrities, downgrade their implant sizes. In cosmetic surgery, the natural, less-is-more look is definitely on the rise as patients opt to be ‘tweaked’ rather than ‘tucked’.”

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